I’m using the term “Web 2.0 design” to describe the prevailing style of web design used in all my projects.
Many people use the term “Web 2.0″ to describe:
- a resurgence in the web economy
- a new level of technological interactivity between web sites and services
- or social phenomena deriving from new types of online communities and social networks
Many others also use the term in reference to a recent school of best-practice web design. I’m comfortable with using it in that context here.
I’m a great believer in simplicity. I think it’s the way forward for web design.
Today’s simple, bold, elegant page designs deliver more with less:
- They enable designers to shoot straight for the site’s goals, by guiding the site visitor’s eye through the use of fewer, well-chosen visual elements.
- They use fewer words but say more, and carefully selected imagery to create the desired feel.
They reject the idea that we can’t guess what people want from our sites